Diversifying Halal Foods South Korean Food Industry’s Strategy to Increase Share in Muslim Market

TEHRAN (IQNA) – South Korean food industry is trying to gain a larger share of the market in predominantly Muslim countries by diversifying its lineup of halal foods towards bakeries and coffee shops.

Food and beverage giant SPC Group established a joint venture with an Indonesian company last week to open its first Paris Baguette store in Jakarta, the capital of Indonesia, next month.

The group is also in talks with the Malaysian government to set up a local production facility.

Another food producer Dongwon F&B Co. is now on track to acquire halal certification for its canned ‘Kimchi Tuna’ product as a way to make inroads in the Southeast Asian market.

An increasing number of South Korean food companies are targeting Muslim consumers by acquiring or cooperating with alternative meat companies.

With Korean ramen products enjoying explosive popularity thanks to their spicy taste, Shinsegae Food Inc. launched the development of halal stew using alternative meat products.

The primary factor behind the South Korean food companies’ increasing efforts to establish a presence in the Muslim market is the rapid population growth of the market.

Source: koreabizwire.com