Russia: Best of Halal Product to Be Evaluated by Expert Jury
The winners will receive their awards during the closing ceremony on the 5th June.
Over 500 companies participate annually in the Halal Expo exhibition, a third of them being represented at the booths. Brands and product names number in the thousands. One of the biggest Russian manufacturers taking part in the exhibition this year is the MIRATORG company.
All products at the exhibition have a halal certificate or comply with ecostandards. The Moscow Halal Expo organizers hold tasting contest for the sixth year running in order to encourage the companies to constantly improve the product quality and tastiness. Over a few years the number of contest categories for food products rose from five to fifteen. This year over 30 companies applied for participation, with a total of over 100 products to submit to experts’ approval.
One of the last year’s winners was IKHLAS, a company from Tolyatti. The company’s director, Eltsin Aliyev, says that the "Best Halal Products” status is an indisputable bargaining chip while negotiating with partners, and a proof for regular customers that they made the right choice of a supplier. "Our participation and success in this contest mean that the efforts of all employees, from manual workers to the head of the company, have not been wasted, and are positive psychological support for moving forward and developing our professional skills”, — noted the head of Ikhlas.
Source: Halal Focus
